SALT LAKE CITY, December 16, 2020 –To help retailers deliver on the key proposition of grocery e-commerce—namely, frictionless convenience—ReposiTrak, the industry leader in direct store delivery (DSD) for the retail supply chain, is offering an omnichannel perpetual inventory system that ensures products selected online are actually available in the store.
The ramp up of ReposiTrak’s perpetual inventory solution comes at a time when brick and mortar stores have morphed into e-commerce fulfillment centers. However, the lack of visibility to store-level inventories for key categories, particularly high demand, fast turn DSD products, finds many retailers at a major disadvantage in meeting customer expectations due to high out-of-stocks levels, says Randy Fields, chairman and CEO of ReposiTrak.
“While COVID has created the most compelling case imaginable for retailers to accelerate their omnichannel strategies, it has also exposed a glaring weakness relating to lack of visibility to store-level inventories,” Fields says.
“At its core, online grocery ordering aims to deliver convenience for the customer, but all too often leads to a series of text message substitution requests because DSD products like bread, milk and dairy are out-of-stock, and the e-commerce system is blind to that fact. In order to effectively implement an omnichannel strategy, a DSD perpetual inventory system is essential,” Fields affirms.
Direct-store delivery products pose particular challenges for personal grocery shoppers, primarily due to the lack of visibility retailers have with their DSD inventory, which is typically controlled by outside suppliers.
More Control + Greater Accuracy = Perpetual Inventories
“But as any astute retailer knows, less control leads to more inaccuracies—which is even more problematic at a time when retailers are jockeying to meet and exceed increasingly demanding expectations of a new breed of crowd-avoiding, convenience-seeking omni-shoppers,” says Fields.
“Out-of-stocks not only create disappointment for the customer but lost sales for both the retailer and the vendor as well,” he adds, noting that ReposiTrak’s omnichannel perpetual inventory solution extends the company’s extensive track record in DSD, which includes some 60 million store SKU counts. ReposiTrak’s customers are seeing sales increases that often exceed 50% because the customer and the retailer have the product on-hand and visible online.
“DSD out-of-stocks are something ReposiTrak knows really well—we’ve been dealing with it for over 20 years—and have pioneered unique capabilities to solve what is presently one of retailers’ biggest challenges,” concludes Fields.
Learn more about ReposiTrak’s perpetual inventory solution here.
About Park City Group and ReposiTrak®
Park City goods supply chain through its industry-leading ReposiTrak Inc., subsidiary. ReposiTrak has three product families—Compliance and Risk Management, Supply Chain Solutions and MarketPlace sourcing and B2B commerce—and provides retailers and suppliers with a robust solutions suite to help enhance operational control and increase sales while enabling them to protect their brands, reduce risk and remain in compliance with regulatory requirements. More information is available at repositrak.com and parkcitygroup.com.