How retailers can find ways to ‘out Amazon’ Amazon

At the turn of the millennium, the retail industry was aglow with technological and opera­tional possibilities.

The internet was seen as a platform for both selling things and making merchandising and fulfillment processes more ef­ficient. Data processing power and storage capacity was grow­ing dramatically, an improve­ment that cut analysis time from weeks down to hours. Ad­ditionally, data communication speeds were accelerating so quickly that frontline associates now had access to nearly real­time insights.

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