PROBLEM
A nationally well-known cookie and cracker brand was trending down in sales at a regional grocer with particularly poor sales contribution levels at this grocer’s top stores.
SOLUTION
Visibility & Analytics
We provided monthly deep dive analysis using unique and custom grouping data to identify over and under performers by product, by location. Results of this analysis armed the account manager and team with the information they needed to identify and realize pricing and merchandising opportunities. This insight enabled pricing adjustments and changes to merchandising schedules that enabled key busy stores to keep product available for consumers.
RESULTS
- 21.8% sales trend improvement in annual sales $/cost
- 2.6% YoY sales $/cost while Grocery department is -3.9% same time period
