Albrecht’s Delafield Market Automates Supplier Food Traceability

News & Blog

The grocer has selected ReposiTrak for the exchange of FDA-required traceability data with every shipment, advancing food safety and supply chain transparency

Delafield, Wis. and Salt Lake City. – July 10, 2024 – Albrecht’s Delafield Market, a family-owned and operated supermarket serving the Lake County community since 1994, has selected the ReposiTrak Traceability Network® (RTN) to automate the exchange of traceability data with its suppliers. The FDA’s FSMA 204 food traceability law requires the exchange of information between supply chain operators to documents a product’s path through the supply chain from its point of origin to its point of sale. Albrecht’s use of RTN will simplify the traceability process for the supermarket and its suppliers.

“Food traceability is the law, and as a single-store operation it was especially important for us to make the process as easy as possible for our valued suppliers,” said Family Co-owner of Albrecht’s Delafield Market Jordan Jeanpierre. “Our suppliers will be able to send the data through RTN each time they send us a shipment. That will add yet another layer of safety to our supply chain and visibility to more information about the products we sell than we’ve ever had before.”

Food traceability requires the exchange of a complex set of data, referred to by the FDA as “Key Data Elements” or “KDEs.” Some KDEs can be printed on labels, such as the product description, Traceability Lot Code (TLC) and information about where the product was made. However, some required KDEs are not known at the time that labels are printed and must be sent electronically, every time a shipment is sent. RTN enables KDEs from any source, for any product, to be collected, organized and stored in a retrievable format according to the FSMA 204 food traceability law and the unique requirements of each retailer and wholesaler.

“It’s so important for retailers and wholesalers to follow the example of Albrecht’s and get started with their food traceability efforts now,” added ReposiTrak Chairman and CEO Randy Fields. “Our first step will be connecting with each supplier to help locate the required data and get it flowing through RTN. That data will be used to create the complete traceability records needed to meet the requirements of the FDA food traceability law and beyond.”

Albrecht’s Delafield Market’s suppliers will join more than 8,000 suppliers who are already in the queue to connect to the ReposiTrak Traceability Network to share traceability data with retailers and wholesalers across the country.

About Albrecht’s Delafield Market
Albrecht’s Delafield Market is proud to be Lake Country’s premier shopping experience. Family owned and operated since 1994, we appreciate the opportunity to serve our community. Whether it’s the areas freshest produce, meats, deli, bakery, and floral, or the finest selection of beer, wine, or spirits, we have everything you need for your family meals or entertaining guests. For more information, please visit:

About ReposiTrak
ReposiTrak (NYSE: TRAK), formerly Park City Group, provides retailers, suppliers and wholesalers with a robust solution suite consisting of three product families: food traceability, compliance and risk management and supply chain solutions. ReposiTrak’s integrated, cloud-based applications are supported by an unparalleled team of experts. For more information, please visit


Investor Relations Contact:
John Merrill | Chief Financial Officer |
Rob Fink | FNK IR | +1 646.809.4048 |

ReposiTrak Company Contact
Derek Hannum | Chief Customer Officer | +1 435.645.2230 |

Albrecht’s Delafield Market Company Contact
Jordan Jeanpierre | Family Co-owner | +1 262.646.9483 |


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