PROBLEM
- In-store deli sales were trending down 14%.
- Better performing items had 5% – 32% out-of-stocks.
- Limited presentation of too many items and the hot sellers were gone before end of day.
SOLUTION
Fresh Market Manager
We analyzed store-specific assortment plans and consumer product preferences and volume of sales by store. We set opportunity gap goals by store and with corporate and monitored stores for compliance and results. We then recognized top performers.
RESULTS
- Sales up 9%
- Shrink down 30%
- Achieved 110% of the annual opportunity goal target across the categories with Rotisserie Chicken results obtained in 9 weeks
