Lack of real-time visibility still a supply chain pain point

News & Blog

The initials MMR and words Mass Market Retailers in dark blue

Everyone knows there are serious errors in the extended retail supply chain, leading to everything from having 22 years of inventory for a type of hot sauce in the warehouse to being out of the top-promoted item two days into a two-week campaign. What most people, even those in the industry, don’t know is how much these errors cost and how much they impact customer loyalty and the retailer’s share of wallet.

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